Garden City Furniture
Garden City, South Carolina

Within a year of redesigning the bedding department at Garden City Furniture, Dianne Ray, president, reported customer perception of the store had changed and bedding sales had doubled.

“With the current rate of change at retail, it’s important to reassess a store every five to seven years,” says Post. “Dianne had a number of projects she wanted our team to tackle, but we both felt renovating the mattress department took precedence. In the past decade, no category has seen more change than bedding, with furniture stores now competing with more mattress specialty stores than ever before. It was critical that consumers in the market thought of Garden City as more than a furniture store; they needed to see Garden City Furniture as bedding professionals.”

To accomplish the goal, Post and her team completely revamped the 3,800-square-foot department, featuring 40 beds, with brands including Sealy, Stearns & Foster, Serta iComfort, Tempur-pedic and Park Place. The resulting spa-like space is centered by a test area where new products are set off by white, mother-of-pearl vinyl and faux wood floors, sleek contemporary lighting and Ralph Lauren metallic paint. Walls are covered in a fashionable silver metal grass cloth, and sheer, white draperies separate the mattresses to provide a sense of privacy while shoppers explore the latest mattress technologies.

“The new department has simply changed the way customers feel about Garden City,” Ray says. “We couldn’t be more pleased with Connie’s team. The design has made the shopping experience better for the customer, in that the presentation makes it easy to go not only from vendor to vendor, but from comfort level to comfort level as they choose their mattress.”