Delmar, Delaware
FurnitureLand’s charge to us was to create a renovation plan that could be implemented one department at a time. Our team re-branded the bedding department at Delmar, DE-based FurnitureLand, effectively positioning the full-line furniture retailer as an expert in sleep, and increasing the store’s bottom line. The new, spa-themed department is performing well above the industry benchmark of 15 percent of overall sales for a full-line furniture store, with customers immediately gravitating to the new presentation of premium bedding brands like Simmons Beautyrest and Tempur-Pedic.
Along with the fountain, the department’s stand-out elements include the extensive use of sheer fabric, that takes the place of fixtures or walls. A centralized Comfort Test Center acts as the hub of the department, with the beds arrayed around the hub, separated by the fabric.