Mattress & Sofa Warehouse
New Retail Concept Store
Morrisville, Vermont
When a local furniture retailer here closed its doors, Geoff Jackson, president of Vermont Precision Woodworks, recognized a void in the marketplace. To fill it, the long-time manufacturer of wood furniture, who had for some time operated a retail outlet adjacent to the manufacturing facility, decided to expand the retail side of his business.

The executive turned to Post and her Affordable Design team to create a new exterior for the retail store. The storefront now stretches an impressive 36-feet-high, bearing the name Mattress and Sofa Warehouse. While the name implies great selection, in-stock inventory and the kind of value that shoppers today associate with a warehouse environment, Post says, “We wanted it to look like a place in which women would be proud to shop.”
The result is a modern-looking, 7400-square-foot retail format with a fun logo incorporating a forklift, and an inviting exterior featuring repurposed barn wood coupled with black awnings. Inside, mattresses from Simmons Beautyrest, Therapedic and Tempur-pedic are displayed on black Centiva floor, while a La-Z-Boy gallery is set apart using 12-foot-wide, black-and-white murals of the inside of a warehouse, circa 1930. The open design, lit by nearly 300 cans of track lighting, celebrates the idea of a warehouse in an updated, retro format. Reinforcing the fresh, industrial feel is a service counter made from corrugated tin.

“We turned to Connie Post because we wanted someone who would make certain the flow worked throughout the store, and that the furniture was properly placed,” says Jackson. “Today, our showroom is state-of-the-art, with interactive displays and a fun, hip environment. I don’t see how we could have done it without someone guiding us through the entire process.”